However, users demanded a more integrated experience. Users would download all sorts of video apps from the App Store and switch in and out of its platform. The Apple TV set-top box launched in 2015 with the guiding vision that ‘the future of TV is apps’. And the TV app is pretty bad, mediocre at best… However, Apple TV+ content is only available through the TV app. I know I am anxiously looking forward to Friday for the next episode of The Morning Show and For All Mankind. ![]() It may only have a handful of shows right now, but people seem to be enjoying them (even if most critics didn’t).
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